Like every service, there is a market for CPR instruction and certification. The first step to determining and creating your pricing for your new business. Do your research and learn what your competition is charging. Using the Internet is super easy. Simply enter your queries into Google (or whatever search engine you use) the words “CPR Instruction” followed by the name of your town or city you will be doing business in. For example, if you live in Phoenix, it will be “CPR Instruction Phoenix”. Also try different terms such as “CPR Certification Phoenix”. These searches will produce a variety of results, including some existing for -profit CPR training schools.
Some will have their prices listed on their websites. If they do not have prices, call and ask. You can quickly get a good idea for the prices in your area. Note that prices vary significantly from city to city, and sometimes within the same city. Investigating your competition thoroughly will be important to your success.
There are likely some large established training facilities in your area. Do not be intimidated by them. Many of these outfits are so busy that they cannot handle all the business that comes at them. Others are simply not very good, for a variety of reasons. Remember that you are in a SERVICE business. The more courteous, professional, polished, upbeat and knowledgeable you are, along with the fact that you are offering a service of great value at a reasonable price, the more business you will get and the better reputation you will achieve. Everything, from your website, to your phone message, to the way you speak to your customers and reply to their e- mails…all aspects of your business should gleam with excellence. This is how you will get a reputation for being the best in your area, by consistently delivering an excellent image and an excellent service.
As you investigate the various websites of your competition, you may find that some of them focus on group classes, and others focus on individuals. Some may focus on teaching classes at client sites, and others may focus on doing classes at their own location. Some may focus on skills tests, and others may focus on full classes. Some may focus on healthcare providers, and others may focus more on ‘civilians’. Ideally, you want to discover a gap in your market.
What is it that people might want in terms of CPR classes that are currently not being offered, or for which there is little competition? Perhaps there is a market for travelling to more remote areas to teach classes? You can typically charge your travel expenses and a premium in such a case, if they have no local instructor. My wife once flew from Anchorage to the Arctic Circle to teach CPR to the employees of Prudhoe Bay. She managed to charge a hefty premium for these trainings, which illustrates my point. Small remote towns are unlikely to have certified CPR trainers, but they may have a need to have some of their residents’ or employees certified and they will pay top price for it.
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